Realizing Your College Potential (RYCP) Campaign
About the Intervention
The Realizing Your College Potential (RYCP) Campaign is an informational intervention designed to help low- and middle-income students in the top 50% of PSAT/SAT distributions navigate the college application process. The intervention provides students with personalized college starter lists of 12 institutions (6 reach, 4 fit, 2 safety schools), information about admissions and financial aid processes, guidance on evaluating college fit, and checklists for managing applications. Materials are delivered through mailed brochures, emails, or enhanced mailers with additional services like text reminders or phone-based advising. Some students receive free SAT score sends and college application fee waivers to reduce financial barriers. The intervention begins in 11th grade and continues through 12th grade, with 2-3 mailings or bi-weekly emails directing students to the College Board's BigFuture website for additional resources.
Statistical Findings
No effect on college enrollment patterns
Positive effect on college quality measures for African-American and Hispanic students
More Intervention Details
Focus Areas
Economically DisadvantagedPrograms & Services
N/ADelivery Methods
Online – Asynchronous, Face-to-Face, HybridDisability Support
N/ATarget Groups
Student(s)Source
Brooke, W., Cassandra, L., Jessica, H., Matea, P., Michael, H. & Oded, G. (2019). Realizing Your College Potential? Impacts of College Board's RYCP Campaign on Postsecondary Enrollment. EdWorkingPaper No. 19-40 (ED618300). ERIC. https://files.eric.ed.gov/fulltext/ED618300.pdf.
Study Demographics
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Participant Race
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Participant Gender
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Other Participant Characteristics
Geographical Setting
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